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Visual communication via the design of food and beverage packaging

A rapidly growing body of empirical research has recently started to emerge highlighting the connotative and/or semiotic meanings that consumers typically associate with specific abstract visual design features, such as colours (either when presented individually or in combination), simple shapes/cu...

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Detalles Bibliográficos
Autores principales: Spence, Charles, Van Doorn, George
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9098755/
https://www.ncbi.nlm.nih.gov/pubmed/35551542
http://dx.doi.org/10.1186/s41235-022-00391-9