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Visual communication via the design of food and beverage packaging
A rapidly growing body of empirical research has recently started to emerge highlighting the connotative and/or semiotic meanings that consumers typically associate with specific abstract visual design features, such as colours (either when presented individually or in combination), simple shapes/cu...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer International Publishing
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9098755/ https://www.ncbi.nlm.nih.gov/pubmed/35551542 http://dx.doi.org/10.1186/s41235-022-00391-9 |