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User Engagement and User Loyalty Under Different Online Healthcare Community Incentives: An Experimental Study

The online healthcare community (OHC) has attained rapid development in recent years in which users are facilitated to exchange disease information and seek medical treatment. However, users’ motivation of participation in OHCs is still under investigation. Taking the perspective of user perceived v...

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Detalles Bibliográficos
Autores principales: Shao, Mingxing, Zhao, Xinjie, Li, Yafang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9100646/
https://www.ncbi.nlm.nih.gov/pubmed/35572265
http://dx.doi.org/10.3389/fpsyg.2022.903186