Co-Creation with Consumers for Packaging Design Validated through Implicit and Explicit Methods: Exploratory Effect of Visual and Textual Attributes

Packaging is no longer a mere structural element that only aims to preserve foods, but it is also a powerful marketing tool able to affect product perception, purchase decision and consumers’ food choices. Incorporating consumers’ voices into packaging design through co-creation could maximise its i...

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Detalles Bibliográficos
Autores principales: López-Mas, Laura, Claret, Anna, Bermúdez, Alejandra, Llauger, Mar, Guerrero, Luis
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9100755/
https://www.ncbi.nlm.nih.gov/pubmed/35563908
http://dx.doi.org/10.3390/foods11091183

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9100755/
https://www.ncbi.nlm.nih.gov/pubmed/35563908
http://dx.doi.org/10.3390/foods11091183

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