Analysis of physiological and non-contact signals to evaluate the emotional component in consumer preferences

Emotions are an essential drive in decision making and may influence consumer preference. In this study we assessed the influence of brands in product preference after tasting 2 soft-drinks (Coca Cola vs. Cola beverage), by using physiological measurements, namely the skin conductance, the respirato...

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Detalles Bibliográficos
Autores principales: Laureanti, Rita, Barbieri, Riccardo, Cerina, Luca, Mainardi, Luca
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9106218/
https://www.ncbi.nlm.nih.gov/pubmed/35560319
http://dx.doi.org/10.1371/journal.pone.0267429

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9106218/
https://www.ncbi.nlm.nih.gov/pubmed/35560319
http://dx.doi.org/10.1371/journal.pone.0267429

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