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Analysis of physiological and non-contact signals to evaluate the emotional component in consumer preferences
Emotions are an essential drive in decision making and may influence consumer preference. In this study we assessed the influence of brands in product preference after tasting 2 soft-drinks (Coca Cola vs. Cola beverage), by using physiological measurements, namely the skin conductance, the respirato...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9106218/ https://www.ncbi.nlm.nih.gov/pubmed/35560319 http://dx.doi.org/10.1371/journal.pone.0267429 |