Co-location with marketing value activities as manufacturing upgrading in a COVID-19 outbreak era

Co-location has been a relevant topic in the international business literature, yet the extant literature focuses on the co-location of research and development (R&D) and production activities and overlooks marketing value activities. Marketing innovation is an agile and effective way to respond...

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Detalles Bibliográficos
Autores principales: Shih, Yu-Yuan, Lin, Chih-An
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Inc. 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9107328/
https://www.ncbi.nlm.nih.gov/pubmed/35600559
http://dx.doi.org/10.1016/j.jbusres.2022.04.060

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9107328/
https://www.ncbi.nlm.nih.gov/pubmed/35600559
http://dx.doi.org/10.1016/j.jbusres.2022.04.060

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