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Co-location with marketing value activities as manufacturing upgrading in a COVID-19 outbreak era
Co-location has been a relevant topic in the international business literature, yet the extant literature focuses on the co-location of research and development (R&D) and production activities and overlooks marketing value activities. Marketing innovation is an agile and effective way to respond...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier Inc.
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9107328/ https://www.ncbi.nlm.nih.gov/pubmed/35600559 http://dx.doi.org/10.1016/j.jbusres.2022.04.060 |