The survey dataset of The Influence of theory of planned behaviour on purchase behaviour on social media

The research aims to study the correlations between attitudes of users, social norms, perceived behavioural control, and purchase behaviours. The research population consists of social media users in Malaysia. The data was collected from 205 respondents via a self-administered online survey. The the...

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Detalles Bibliográficos
Autores principales: Zhou, Ying, Loi, Alexa Min-Wei, Tan, Garry Wei-Han, Lo, Pei-San, Lim, WeiLee
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2022
Materias:
Data Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9111892/
https://www.ncbi.nlm.nih.gov/pubmed/35592771
http://dx.doi.org/10.1016/j.dib.2022.108239
Descripción
Sumario:The research aims to study the correlations between attitudes of users, social norms, perceived behavioural control, and purchase behaviours. The research population consists of social media users in Malaysia. The data was collected from 205 respondents via a self-administered online survey. The theory of planned behaviour acts as the underlying theory in the research. Next, descriptive and hypothesis-testing quantitative analysis were adopted to probe the relationships between the variables. Moreover, G*Power was used to identify the minimum sample size, and SPSS v.22 was employed to examine the datasets.

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