The survey dataset of The Influence of theory of planned behaviour on purchase behaviour on social media

The research aims to study the correlations between attitudes of users, social norms, perceived behavioural control, and purchase behaviours. The research population consists of social media users in Malaysia. The data was collected from 205 respondents via a self-administered online survey. The the...

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Detalles Bibliográficos
Autores principales: Zhou, Ying, Loi, Alexa Min-Wei, Tan, Garry Wei-Han, Lo, Pei-San, Lim, WeiLee
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2022
Materias:
Data Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9111892/
https://www.ncbi.nlm.nih.gov/pubmed/35592771
http://dx.doi.org/10.1016/j.dib.2022.108239
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author Zhou, Ying
Loi, Alexa Min-Wei
Tan, Garry Wei-Han
Lo, Pei-San
Lim, WeiLee
author_facet Zhou, Ying
Loi, Alexa Min-Wei
Tan, Garry Wei-Han
Lo, Pei-San
Lim, WeiLee
author_sort Zhou, Ying
collection PubMed
description The research aims to study the correlations between attitudes of users, social norms, perceived behavioural control, and purchase behaviours. The research population consists of social media users in Malaysia. The data was collected from 205 respondents via a self-administered online survey. The theory of planned behaviour acts as the underlying theory in the research. Next, descriptive and hypothesis-testing quantitative analysis were adopted to probe the relationships between the variables. Moreover, G*Power was used to identify the minimum sample size, and SPSS v.22 was employed to examine the datasets.
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spelling pubmed-91118922022-05-18 The survey dataset of The Influence of theory of planned behaviour on purchase behaviour on social media Zhou, Ying Loi, Alexa Min-Wei Tan, Garry Wei-Han Lo, Pei-San Lim, WeiLee Data Brief Data Article The research aims to study the correlations between attitudes of users, social norms, perceived behavioural control, and purchase behaviours. The research population consists of social media users in Malaysia. The data was collected from 205 respondents via a self-administered online survey. The theory of planned behaviour acts as the underlying theory in the research. Next, descriptive and hypothesis-testing quantitative analysis were adopted to probe the relationships between the variables. Moreover, G*Power was used to identify the minimum sample size, and SPSS v.22 was employed to examine the datasets. Elsevier 2022-05-03 /pmc/articles/PMC9111892/ /pubmed/35592771 http://dx.doi.org/10.1016/j.dib.2022.108239 Text en © 2022 The Author(s). Published by Elsevier Inc. https://creativecommons.org/licenses/by/4.0/This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Data Article
Zhou, Ying
Loi, Alexa Min-Wei
Tan, Garry Wei-Han
Lo, Pei-San
Lim, WeiLee
The survey dataset of The Influence of theory of planned behaviour on purchase behaviour on social media
title The survey dataset of The Influence of theory of planned behaviour on purchase behaviour on social media
title_full The survey dataset of The Influence of theory of planned behaviour on purchase behaviour on social media
title_fullStr The survey dataset of The Influence of theory of planned behaviour on purchase behaviour on social media
title_full_unstemmed The survey dataset of The Influence of theory of planned behaviour on purchase behaviour on social media
title_short The survey dataset of The Influence of theory of planned behaviour on purchase behaviour on social media
title_sort survey dataset of the influence of theory of planned behaviour on purchase behaviour on social media
topic Data Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9111892/
https://www.ncbi.nlm.nih.gov/pubmed/35592771
http://dx.doi.org/10.1016/j.dib.2022.108239
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