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Crafting Inconspicuous Luxury Brands Through Brand Authenticity in China
Currently, we are witnessing a trend toward subtle or absent hints of luxury, reflecting the rise of inconspicuousness. We seek to address why and how Chinese luxury brand managers, instead of matching conspicuous branding of many Western brands, develop inconspicuous strategies and craft authentic...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9112837/ https://www.ncbi.nlm.nih.gov/pubmed/35592147 http://dx.doi.org/10.3389/fpsyg.2022.826890 |