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Crafting Inconspicuous Luxury Brands Through Brand Authenticity in China

Currently, we are witnessing a trend toward subtle or absent hints of luxury, reflecting the rise of inconspicuousness. We seek to address why and how Chinese luxury brand managers, instead of matching conspicuous branding of many Western brands, develop inconspicuous strategies and craft authentic...

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Detalles Bibliográficos
Autor principal:	Wu, Zhiyan
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9112837/ https://www.ncbi.nlm.nih.gov/pubmed/35592147 http://dx.doi.org/10.3389/fpsyg.2022.826890

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