Sharing Reward Program Based on Face Consciousness in Social Media

PURPOSE: In social marketing, sharing reward program (SRP) is a common way to improve the marketing effect. However, few studies have explored the impact of consumers’ self-presentation and face consciousness on enterprise SRP. This study aims to explore the influence of these two factors on the opt...

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Detalles Bibliográficos
Autores principales: Han, Xiuli, Ju, Chunhua, Bao, Fuguang, Xu, Chonghuan, Zhu, Yiling, Chen, Yufei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Dove 2022
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9115677/
https://www.ncbi.nlm.nih.gov/pubmed/35603352
http://dx.doi.org/10.2147/PRBM.S362920

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9115677/
https://www.ncbi.nlm.nih.gov/pubmed/35603352
http://dx.doi.org/10.2147/PRBM.S362920

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