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Sharing Reward Program Based on Face Consciousness in Social Media
PURPOSE: In social marketing, sharing reward program (SRP) is a common way to improve the marketing effect. However, few studies have explored the impact of consumers’ self-presentation and face consciousness on enterprise SRP. This study aims to explore the influence of these two factors on the opt...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Dove
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9115677/ https://www.ncbi.nlm.nih.gov/pubmed/35603352 http://dx.doi.org/10.2147/PRBM.S362920 |