Customer-centric influence of entrepreneurial marketing on business performance of hotels in Nigeria during the COVID-19 crisis

The ravaging COVID-19 pandemic has forced hotels in developed countries to adopt entrepreneurial marketing (EM) practices as a resilience strategy. However, there are few studies in Nigeria on how EM practices have been used in the hotel industry for their survival and growth. The study examines the...

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Detalles Bibliográficos
Autores principales: Manishimwe, Theoneste, Raimi, Lukman, Azubuike, Chidnma Julius
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9118827/
http://dx.doi.org/10.1057/s41272-022-00383-w

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9118827/
http://dx.doi.org/10.1057/s41272-022-00383-w

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