Implementation of mass customization for competitive advantage in Indian industries: an empirical investigation

The enduring fluctuations in market demand, exemplified by exceedingly unpredictable customer requirements, have given rise to mass customization (MC), which is acquiring increasing prominence in production and operations management. Fostering on the foundation laid by erstwhile researcher Hart in I...

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Detalles Bibliográficos
Autores principales: Jain, Piu, Garg, Suresh, Kansal, Gayatri
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer London 2022
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9120808/
https://www.ncbi.nlm.nih.gov/pubmed/35611139
http://dx.doi.org/10.1007/s00170-022-09324-8

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9120808/
https://www.ncbi.nlm.nih.gov/pubmed/35611139
http://dx.doi.org/10.1007/s00170-022-09324-8

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