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Implementation of mass customization for competitive advantage in Indian industries: an empirical investigation
The enduring fluctuations in market demand, exemplified by exceedingly unpredictable customer requirements, have given rise to mass customization (MC), which is acquiring increasing prominence in production and operations management. Fostering on the foundation laid by erstwhile researcher Hart in I...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer London
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9120808/ https://www.ncbi.nlm.nih.gov/pubmed/35611139 http://dx.doi.org/10.1007/s00170-022-09324-8 |