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From “Human-to-Human” to “Human-to-Non-human” – Influence Factors of Artificial Intelligence-Enabled Consumer Value Co-creation Behavior

The emergence of artificial intelligence (AI) has changed traditional methods of value co-creation. Diverging from traditional methods, this study discusses the influencing factors of AI-supported consumer value co-creation from the perspective of human-to-non-human interactions. This study adopts t...

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Detalles Bibliográficos
Autores principales: Wen, Haitao, Zhang, Lulu, Sheng, Ao, Li, Mingda, Guo, Bingfeng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9120962/
https://www.ncbi.nlm.nih.gov/pubmed/35602701
http://dx.doi.org/10.3389/fpsyg.2022.863313