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Ability Orientation or Good Character? Moderated Mediation Mechanism to Determine the Impact of Telepresence on Consumer Purchasing Intention in Cross-Border E-Commerce

A research model is proposed based on the telepresence theory to determine the long-term mechanism for generating consumer purchasing intention and explore potential information haze caused by information overload. A total of 406 usable samples were collected from the consumers of several cross-bord...

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Detalles Bibliográficos
Autores principales: Gui, Haijin, Rahardja, Untung, Yang, Xianchuan, Yan, Yan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9122031/
https://www.ncbi.nlm.nih.gov/pubmed/35602679
http://dx.doi.org/10.3389/fpsyg.2022.883101