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Ability Orientation or Good Character? Moderated Mediation Mechanism to Determine the Impact of Telepresence on Consumer Purchasing Intention in Cross-Border E-Commerce
A research model is proposed based on the telepresence theory to determine the long-term mechanism for generating consumer purchasing intention and explore potential information haze caused by information overload. A total of 406 usable samples were collected from the consumers of several cross-bord...
Autores principales: | Gui, Haijin, Rahardja, Untung, Yang, Xianchuan, Yan, Yan |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9122031/ https://www.ncbi.nlm.nih.gov/pubmed/35602679 http://dx.doi.org/10.3389/fpsyg.2022.883101 |
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