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Package design as a branding tool in the cosmetic industry: consumers’ perception vs. reality

The product packaging plays a crucial role in attracting consumers, persuading them to buy the product, and serving as a vehicle for brand communication. Around 73% of purchasing decisions are made at the point of sale. An enhanced appeal and attractiveness of the product make the selection process...

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Detalles Bibliográficos
Autores principales: Srivastava, Pragya, Ramakanth, Dakuri, Akhila, Konala, Gaikwad, Kirtiraj K.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9123395/
https://www.ncbi.nlm.nih.gov/pubmed/35615336
http://dx.doi.org/10.1007/s43546-022-00222-5