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Package design as a branding tool in the cosmetic industry: consumers’ perception vs. reality
The product packaging plays a crucial role in attracting consumers, persuading them to buy the product, and serving as a vehicle for brand communication. Around 73% of purchasing decisions are made at the point of sale. An enhanced appeal and attractiveness of the product make the selection process...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer International Publishing
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9123395/ https://www.ncbi.nlm.nih.gov/pubmed/35615336 http://dx.doi.org/10.1007/s43546-022-00222-5 |