Motivate me to exercise with you: The effects of social media fitness influencers on users’ intentions to engage in physical activity and the role of user gender

OBJECTIVE: Social media fitness influencers are evolving into a new digital form of health communicators whom consumers might turn to for assistance with more physical activity and exercise at home, especially in the current COVID-19 crisis. Drawing from source credibility theory, social cognitive t...

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Detalles Bibliográficos
Autores principales: Durau, Julia, Diehl, Sandra, Terlutter, Ralf
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2022
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9125114/
https://www.ncbi.nlm.nih.gov/pubmed/35615268
http://dx.doi.org/10.1177/20552076221102769

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9125114/
https://www.ncbi.nlm.nih.gov/pubmed/35615268
http://dx.doi.org/10.1177/20552076221102769

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