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Two decades of the bottom of the pyramid research: identifying the influencers, structure, and the evolution of the concept
This paper reviews the literature on the bottom of the pyramid (BoP) across disciplines using systematic literature review (SLR). It explores the evolution of literature over the last 20 years, beginning with the work of C.K. Prahalad. A systematic search resulted in 665 publications related to BoP...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer International Publishing
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9125545/ http://dx.doi.org/10.1007/s11301-022-00271-y |