Effects of Social Media Usage on Consumers’ Purchase Intention in Social Commerce: A Cross-Cultural Empirical Analysis

Social commerce has produced enormous economic benefits as well as challenges for organizations, individuals, and industries. However, social media usage does not necessarily generate users’ intention to purchase on social commerce websites. How social media usage influences users’ purchase intentio...

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Detalles Bibliográficos
Autores principales: Hu, Shangui, Zhu, Zhen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9131092/
https://www.ncbi.nlm.nih.gov/pubmed/35645876
http://dx.doi.org/10.3389/fpsyg.2022.837752

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9131092/
https://www.ncbi.nlm.nih.gov/pubmed/35645876
http://dx.doi.org/10.3389/fpsyg.2022.837752

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