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The science of YouTube: What factors influence user engagement with online science videos?
As the reach of science content in traditional media declines, many institutions and scientists are turning to YouTube as a powerful tool for communicating directly with non-expert publics. They do so with little empirical social science research guiding their efforts. This study explores how video...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9132274/ https://www.ncbi.nlm.nih.gov/pubmed/35613095 http://dx.doi.org/10.1371/journal.pone.0267697 |