Cargando…
Research on Consumer Purchasing Channel Choice Based on Product Tolerance: The Mediating Role of Rationalization
Consumers have subjective psychological expectations of the quality and brand of products before purchasing. There is a certain tolerance for products that do not meet expectations. The discomfort caused by tolerance can be smoothly carried out through “reasonable” self-comfort and explanation mecha...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9133384/ https://www.ncbi.nlm.nih.gov/pubmed/35645874 http://dx.doi.org/10.3389/fpsyg.2022.823470 |