The Effect of Corporate Social Responsibility Compatibility and Authenticity on Brand Trust and Corporate Sustainability Management: For Korean Cosmetics Companies

The purpose of this study is to examine whether corporate social responsibility (CSR) activities perceived by consumers affect brand trust and corporate sustainability management (CSM). In other words, this study tried to examine whether the compatibility and authenticity of CSR influences brand tru...

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Detalles Bibliográficos
Autores principales: Lee, Su-Hee, Jeong, Gap-Yeon
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9133802/
https://www.ncbi.nlm.nih.gov/pubmed/35645870
http://dx.doi.org/10.3389/fpsyg.2022.895823

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9133802/
https://www.ncbi.nlm.nih.gov/pubmed/35645870
http://dx.doi.org/10.3389/fpsyg.2022.895823

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