Metaphorical or Straightforward? Comparing the Effectiveness of Different Types of Social Media Advertising

The existing studies have analyzed the advertising effects of metaphorical advertisements and straightforward adverts in traditional advertising media. However, their advertising effects on social media are still unclear. To address this issue, this study uses eye-tracking and questionnaires to exam...

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Detalles Bibliográficos
Autores principales: Ding, Xin, Feng, Ping, Wang, Jingqiang, Lin, Meizhen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9134244/
https://www.ncbi.nlm.nih.gov/pubmed/35645728
http://dx.doi.org/10.3389/fnins.2022.851729

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9134244/
https://www.ncbi.nlm.nih.gov/pubmed/35645728
http://dx.doi.org/10.3389/fnins.2022.851729

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