An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India

Background: The extensive adoption and usage of emerging technologies furthered by the global coronavirus disease 2019 (COVID-19) pandemic, has reduced direct face to face communications. New FinTech (financial technology) apps and technologies are flooding the Indian digital payments market and com...

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Detalles Bibliográficos
Autores principales: Nayak Kini, Archana, Basri, Savitha
Formato: Online Artículo Texto
Lenguaje:English
Publicado: F1000 Research Limited 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9135099/
https://www.ncbi.nlm.nih.gov/pubmed/35655801
http://dx.doi.org/10.12688/f1000research.74928.2

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9135099/
https://www.ncbi.nlm.nih.gov/pubmed/35655801
http://dx.doi.org/10.12688/f1000research.74928.2

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