Cargando…
An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India
Background: The extensive adoption and usage of emerging technologies furthered by the global coronavirus disease 2019 (COVID-19) pandemic, has reduced direct face to face communications. New FinTech (financial technology) apps and technologies are flooding the Indian digital payments market and com...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
F1000 Research Limited
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9135099/ https://www.ncbi.nlm.nih.gov/pubmed/35655801 http://dx.doi.org/10.12688/f1000research.74928.2 |