Study on Virtual Experience Marketing Model Based on Augmented Reality: Museum Marketing (Example)

With the development of emerging digital technologies such as Augmented Reality and Artificial Intelligence, Augmented Reality (AR) technology-enabled experience marketing model can bring brand new virtual experience to the users, improve the brand attitudes of users, and increase the use and purcha...

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Detalles Bibliográficos
Autores principales: Zhu, Ye, Wang, Chong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Hindawi 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9135539/
https://www.ncbi.nlm.nih.gov/pubmed/35634042
http://dx.doi.org/10.1155/2022/2485460

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9135539/
https://www.ncbi.nlm.nih.gov/pubmed/35634042
http://dx.doi.org/10.1155/2022/2485460

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