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Study on Virtual Experience Marketing Model Based on Augmented Reality: Museum Marketing (Example)
With the development of emerging digital technologies such as Augmented Reality and Artificial Intelligence, Augmented Reality (AR) technology-enabled experience marketing model can bring brand new virtual experience to the users, improve the brand attitudes of users, and increase the use and purcha...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Hindawi
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9135539/ https://www.ncbi.nlm.nih.gov/pubmed/35634042 http://dx.doi.org/10.1155/2022/2485460 |