ADV at the Time of COVID-19 Brain Effect between Emotional Engagement and Purchase Intention

In pandemic times, taking advantage of COVID-19-elicited emotions in commercials has been a popular tactic employed by corporations to build successful consumer engagement and, hopefully, increase sales. The present study investigates whether COVID-19-related emotional communication affects the cons...

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Detalles Bibliográficos
Autores principales: Sansone, Martina, Balconi, Michela
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9139764/
https://www.ncbi.nlm.nih.gov/pubmed/35624980
http://dx.doi.org/10.3390/brainsci12050593

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9139764/
https://www.ncbi.nlm.nih.gov/pubmed/35624980
http://dx.doi.org/10.3390/brainsci12050593

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