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ADV at the Time of COVID-19 Brain Effect between Emotional Engagement and Purchase Intention

In pandemic times, taking advantage of COVID-19-elicited emotions in commercials has been a popular tactic employed by corporations to build successful consumer engagement and, hopefully, increase sales. The present study investigates whether COVID-19-related emotional communication affects the cons...

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Detalles Bibliográficos
Autores principales:	Sansone, Martina, Balconi, Michela
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9139764/ https://www.ncbi.nlm.nih.gov/pubmed/35624980 http://dx.doi.org/10.3390/brainsci12050593

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