Measuring user interactions with websites: A comparison of two industry standard analytics approaches using data of 86 websites

This research compares four standard analytics metrics from Google Analytics with SimilarWeb using one year’s average monthly data for 86 websites from 26 countries and 19 industry verticals. The results show statistically significant differences between the two services for total visits, unique vis...

Descripción completa

Detalles Bibliográficos
Autores principales: Jansen, Bernard J., Jung, Soon-gyo, Salminen, Joni
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9140287/
https://www.ncbi.nlm.nih.gov/pubmed/35622858
http://dx.doi.org/10.1371/journal.pone.0268212

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9140287/
https://www.ncbi.nlm.nih.gov/pubmed/35622858
http://dx.doi.org/10.1371/journal.pone.0268212

Ejemplares similares