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Measuring user interactions with websites: A comparison of two industry standard analytics approaches using data of 86 websites
This research compares four standard analytics metrics from Google Analytics with SimilarWeb using one year’s average monthly data for 86 websites from 26 countries and 19 industry verticals. The results show statistically significant differences between the two services for total visits, unique vis...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9140287/ https://www.ncbi.nlm.nih.gov/pubmed/35622858 http://dx.doi.org/10.1371/journal.pone.0268212 |