Pull the Emotional Trigger or the Rational String? A Multi-Group Analysis of Organic Food Consumption

The organic food industry in China has been developing fast with the increasing consumer demand for healthier, safer, and more nutritious foods since the epidemic outbreak. It is of great significance to understand the psychological preference of consumers for organic food and adjust the marketing s...

Descripción completa

Detalles Bibliográficos
Autores principales: Zheng, Qiuqin, Zeng, Haimei, Xiu, Xintian, Chen, Qiuhua
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9141056/
https://www.ncbi.nlm.nih.gov/pubmed/35626945
http://dx.doi.org/10.3390/foods11101375

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9141056/
https://www.ncbi.nlm.nih.gov/pubmed/35626945
http://dx.doi.org/10.3390/foods11101375

Ejemplares similares