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Plant-Based Dairy Alternatives: Consumers’ Perceptions, Motivations, and Barriers—Results from a Qualitative Study in Poland, Germany, and France

Plant-based dairy substitutes have been gaining popularity in recent years, but consumer perspective on these products is still relatively unexplored. The purpose of the study was to investigate the potential of plant-based dairy alternatives, including consumers’ motives and the barriers to embraci...

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Detalles Bibliográficos
Autores principales: Adamczyk, Dominika, Jaworska, Diana, Affeltowicz, Daria, Maison, Dominika
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9147774/
https://www.ncbi.nlm.nih.gov/pubmed/35631311
http://dx.doi.org/10.3390/nu14102171
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author Adamczyk, Dominika
Jaworska, Diana
Affeltowicz, Daria
Maison, Dominika
author_facet Adamczyk, Dominika
Jaworska, Diana
Affeltowicz, Daria
Maison, Dominika
author_sort Adamczyk, Dominika
collection PubMed
description Plant-based dairy substitutes have been gaining popularity in recent years, but consumer perspective on these products is still relatively unexplored. The purpose of the study was to investigate the potential of plant-based dairy alternatives, including consumers’ motives and the barriers to embracing this food category. A qualitative study (24 focus groups, 154 respondents) was conducted in three countries: Poland, Germany, and France. The study allowed us to describe the reasons for using dairy substitutes (curiosity, health reasons, influence of others), their perceived advantages, and the barriers to their use. The study also showed that the role of dairy differs between the surveyed countries and is related to culinary traditions. As a result, attitudes towards and motives for using dairy substitutes differ in the different countries.
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spelling pubmed-91477742022-05-29 Plant-Based Dairy Alternatives: Consumers’ Perceptions, Motivations, and Barriers—Results from a Qualitative Study in Poland, Germany, and France Adamczyk, Dominika Jaworska, Diana Affeltowicz, Daria Maison, Dominika Nutrients Article Plant-based dairy substitutes have been gaining popularity in recent years, but consumer perspective on these products is still relatively unexplored. The purpose of the study was to investigate the potential of plant-based dairy alternatives, including consumers’ motives and the barriers to embracing this food category. A qualitative study (24 focus groups, 154 respondents) was conducted in three countries: Poland, Germany, and France. The study allowed us to describe the reasons for using dairy substitutes (curiosity, health reasons, influence of others), their perceived advantages, and the barriers to their use. The study also showed that the role of dairy differs between the surveyed countries and is related to culinary traditions. As a result, attitudes towards and motives for using dairy substitutes differ in the different countries. MDPI 2022-05-23 /pmc/articles/PMC9147774/ /pubmed/35631311 http://dx.doi.org/10.3390/nu14102171 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Adamczyk, Dominika
Jaworska, Diana
Affeltowicz, Daria
Maison, Dominika
Plant-Based Dairy Alternatives: Consumers’ Perceptions, Motivations, and Barriers—Results from a Qualitative Study in Poland, Germany, and France
title Plant-Based Dairy Alternatives: Consumers’ Perceptions, Motivations, and Barriers—Results from a Qualitative Study in Poland, Germany, and France
title_full Plant-Based Dairy Alternatives: Consumers’ Perceptions, Motivations, and Barriers—Results from a Qualitative Study in Poland, Germany, and France
title_fullStr Plant-Based Dairy Alternatives: Consumers’ Perceptions, Motivations, and Barriers—Results from a Qualitative Study in Poland, Germany, and France
title_full_unstemmed Plant-Based Dairy Alternatives: Consumers’ Perceptions, Motivations, and Barriers—Results from a Qualitative Study in Poland, Germany, and France
title_short Plant-Based Dairy Alternatives: Consumers’ Perceptions, Motivations, and Barriers—Results from a Qualitative Study in Poland, Germany, and France
title_sort plant-based dairy alternatives: consumers’ perceptions, motivations, and barriers—results from a qualitative study in poland, germany, and france
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9147774/
https://www.ncbi.nlm.nih.gov/pubmed/35631311
http://dx.doi.org/10.3390/nu14102171
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