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Effect of a community based social marketing strategy on the uptake of clean delivery kits in peri-urban communities of Karachi, Pakistan

BACKGROUND: Pakistan has one of the highest neonatal and maternal mortality rates in the world. Use of clean delivery kits (CDK) at time of delivery improves maternal and newborn outcome. We test effectiveness of a social marketing strategy to increase uptake of CDKs in a low socioeconomic peri-urba...

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Detalles Bibliográficos
Autores principales: Usmani, Asra, Sultana, Shazia, Nisar, Imran, Zaidi, Shehla, Jehan, Imtiaz, Zaidi, Anita
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9148523/
https://www.ncbi.nlm.nih.gov/pubmed/35643427
http://dx.doi.org/10.1186/s12884-022-04705-z