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Computational Modeling of the Value Co-Creation Process in Customer Service: An Application of the NK Model

There has been an increasing interest to explore and gain knowledge about customer engagement behavior among academia and practitioners. Particularly, the value co-creation process in customer services is essential to explore the interaction structure. In this study, we applied the computational sim...

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Detalles Bibliográficos
Autores principales: Li, Xi, Sekiguchi, Tomoki, Wu, Jiunyan, Ye, Qiongwei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9156855/
https://www.ncbi.nlm.nih.gov/pubmed/35664154
http://dx.doi.org/10.3389/fpsyg.2022.868803