Encouraging Brand Evangelism Through Failure Attribution and Recovery Justice: The Moderating Role of Emotional Attachment

Brand evangelism is essential to the profitability of e-shops, but the effects of failure attribution and recovery justice in encouraging brand evangelism in the online service recovery context are not straightforward. Grounded on a framework integrating Attribution theory, Justice theory, and Attac...

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Detalles Bibliográficos
Autores principales: Zhu, Tingting, Park, Sung Kyu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9161027/
https://www.ncbi.nlm.nih.gov/pubmed/35664162
http://dx.doi.org/10.3389/fpsyg.2022.877446

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9161027/
https://www.ncbi.nlm.nih.gov/pubmed/35664162
http://dx.doi.org/10.3389/fpsyg.2022.877446

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