Visual Attention, Behavioral Intention, and Choice Behavior Among Older Consumers Toward Sports Marketing Images: An Eye-Tracking Study

Mental health benefits (i.e., relaxing and relieving pressure) can influence consumers’ consumption decisions. However, there is still no clear understanding of the impact of mental health benefits on visual attention, behavioral intention, and choice behavior. Study 1 was thus aimed at exploring th...

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Detalles Bibliográficos
Autores principales: Wang, Tsai-Chiao, Tang, Ta-Wei, Tsai, Chia-Liang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9162173/
https://www.ncbi.nlm.nih.gov/pubmed/35664211
http://dx.doi.org/10.3389/fpsyg.2022.855089

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9162173/
https://www.ncbi.nlm.nih.gov/pubmed/35664211
http://dx.doi.org/10.3389/fpsyg.2022.855089

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