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Impact of Familiarity and Green Image on Satisfaction and Loyalty Among Young Green Hotels’ Guests – A Developing Country’s Perspective

Familiarity and green image influencing travelers’ green hotel patronage have often been overlooked in previous research. The aim of this study was to examine the relationship of the two dimensions of familiarity and the two dimensions of image with the overall image, satisfaction, and loyalty. The...

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Detalles Bibliográficos
Autores principales: Wang, Lei, Zhang, Qi, Wong, Philip Pong Weng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9163790/
https://www.ncbi.nlm.nih.gov/pubmed/35668958
http://dx.doi.org/10.3389/fpsyg.2022.899118