Effect of Matching Between the Adopted Corporate Response Strategy and the Type of Hypocrisy Manifestation on Consumer Behavior: Mediating Role of Negative Emotions

Consumers may sense hypocrisy in corporate social responsibility (CSR) if they note inconsistency in enterprises’ words and deeds related to CSR. This inconsistency originates from the intentional selfish actions and unintentional actions of enterprises. Studies have revealed that consumers’ percept...

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Detalles Bibliográficos
Autores principales: Wang, Zhigang, Liu, Xintao, Zhang, Lei, Wang, Chao, Liu, Rui
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9164134/
https://www.ncbi.nlm.nih.gov/pubmed/35668970
http://dx.doi.org/10.3389/fpsyg.2022.831197

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9164134/
https://www.ncbi.nlm.nih.gov/pubmed/35668970
http://dx.doi.org/10.3389/fpsyg.2022.831197

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