Promote or inhibit? Research on the transition of consumer potential purchase intention

A dramatic shift from offline to online has happened in consumer behavior, leading to enterprises ploughing a large number of digital advertisements to capture consumers’ attention online. To evaluate the effectiveness of different online advertising, we explore the dynamic impacts of nine different...

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Detalles Bibliográficos
Autores principales: Chen, Baixue, Li, Li, Wang, Qixiang, Li, Shun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9166196/
https://www.ncbi.nlm.nih.gov/pubmed/35694372
http://dx.doi.org/10.1007/s10479-022-04777-2

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9166196/
https://www.ncbi.nlm.nih.gov/pubmed/35694372
http://dx.doi.org/10.1007/s10479-022-04777-2

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