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Research on Brand Image Evaluation Method Based on Consumer Sentiment Analysis
Brand image assessment is a key step to reasonably quantify the value of a brand and has far-reaching significance for improving the competitiveness of an enterprise. With the rapid development of Internet technology, traditional questionnaires can no longer meet the current needs of brand image ass...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Hindawi
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9167012/ https://www.ncbi.nlm.nih.gov/pubmed/35669638 http://dx.doi.org/10.1155/2022/2647515 |