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Assessing digital advertising exposure using a virtual experimental protocol

INTRODUCTION: The rapid increase in online public education campaigns underscores the need for a better understanding of the effects of exposure to digital advertising and targeted individual-level outcomes. The goal of this study is to develop a virtual experimental protocol to evaluate the dose-re...

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Detalles Bibliográficos
Autores principales:	Cantrell, Jennifer, Bingenheimer, Jeffrey, Tulsiani, Shreya, Hair, Elizabeth, Vallone, Donna, Mills, Sarah, Gerard, Raquel, Evans, William D.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	SAGE Publications 2022
Materias:	Research Protocol
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9168883/ https://www.ncbi.nlm.nih.gov/pubmed/35677782 http://dx.doi.org/10.1177/20552076221102260

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