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Explaining consumer suspicion: insights of a vignette study on online product reviews
As part of the online product and service selection and purchase process, many consumers consult and rely on online product reviews. In order to persuade potential customers to buy their products, many organizations and businesses post deceptive product reviews of their own products on their own or...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9169021/ https://www.ncbi.nlm.nih.gov/pubmed/35692740 http://dx.doi.org/10.1007/s12525-022-00549-9 |