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The damages of negative information: illustration from two markets
We measured the damage done by negative information to a crowdfunding campaign and to the sale of products and services by performing three different studies. In the first study, we presented 1055 participants with positive and negative information about a crowdfunding campaign using credible and le...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer India
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9169438/ http://dx.doi.org/10.1007/s40622-022-00312-1 |